How to succeed with sponsoring

G-Form stepped up and gave the first three women elite riders at Providence Cyclo-cross Festival same pricemoney as the men. Women elite only got 20% of the money the men elite got, but same amount of UCIpoints.

Watch their youtubevideo about it here:

A lot of publicity afterwards and they are worth it. To be the first big company that does this makes a difference too. And as I didn’t have a clue what G-Form was I had to check it out. Makes som protection for your body, and comfy gel inserts for riding a bike. And they got very good protection for your iOS device, or 7″ tablet like my Google Nexus. Look at this test and you understand:

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