LIV, the new brand of champions!

Giant is not just having a women line-up of bikes and things, they made a complete brand for it. A brand with ambassadors and riders like Marianne Vos dominating road and CX, Pauline Ferrand Prevot that is the new Vos +mtb and had Jolanda Neff who is the new dominating rider on mtb.

Was launched at Eurobike and here is a video from it:

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