Norco has searched in their other frames, they searched by other brands and in the end they came up with a bike made for everything, working with everything and is for everyone. A new gravelbike so to speak with space 45mm 700c tires or 27,5×2,1″. With 2 chainrings and a roadbike group, or why not a Shimano mtb Di2 group? With or without dropper post, with or without fenders.
Just your imagination that set the stop for how to build it. Or if you buy it complete. You can even get it in steel… Just listen to what they have to say:
No matter how you build it, buy it. Get a proper fit so the bike isn’t getting to big like for the guy on the steelbike, or too small.
Conclusion: I think it’s too much everything and a bit too much small special parts, including the big Das Boot seatclamp. Sounds like a Kia if Open U.P is BMW, you get everything with a Kia but you will always be wanting the BMW…